One-pager
Hatched!
The map-first bird nest journal for ethical U.S. birdwatchers and the people they trust.
At a glance
- Platform: Native SwiftUI for iPhone & iPad (iOS 17+).
- Core loop: Discover on the map → capture nest cards → react with likes & comments → share with Pair Bonds.
- Media: Photos plus optional trimmed video with poster frames for quick scanning.
- Trust graph: Pair Bond invites, bond-only visibility, and dedicated feeds.
- Backend: Apple CloudKit for data you choose to sync; StoreKit 2 for subscriptions.
- Safety: Reporting, blocking, moderation queues, and wildlife-law education in legal docs.
- Audience: Adults 18+ in the United States (App Store availability set accordingly).
Positioning
Hatched! isn’t another anonymous heatmap—it’s a journal for people who already care about birds. Pair Bonds replicate the small circles naturalists rely on, while public pins help celebrate sightings that are safe to share broadly. The product voice stays warm, slightly playful, and honest about legal responsibilities.
Contact
Press kit requests, partnerships, or school programs: Email the team
For fastest routing, mention “press,” “partnership,” or “education” in your subject line.